Leaving Hootsuite?

The price gap, stated carefully

Hootsuite's published entry price is $99 per user per month, billed annually — roughly $1,200 up front for one seat, and month-to-month billing costs more (their public pricing as of September 2026 — it changes, and their tier structure is reported differently by different sources, so verify on their pricing page before deciding anything). CapraBrand's paid plans start at €12/month flat (the personal Artist tier; multi-brand plans from €29) on founding pricing — first 100 subscribers keep their price for life, list prices apply from 1 March 2027 — and there is a real free plan: 1 brand, 2 connected networks, 5 posts a month, no card.

The commitment that goes with that price: price-locked for life — no acquisition ever raises it. That is about the failure mode people are actually fleeing. What we do not have is a data export — read the gap further down, because a page about leaving one tool should not quietly skip the door out of this one.

What you get

• One composer, nine networks: X, LinkedIn, Bluesky, Threads, Instagram, Facebook, Discord, Mastodon, and Telegram. Scheduling included on every plan, the free one too.
• Failure honesty most schedulers lack: when a scheduled post goes out, you see the result per network, with the actual error when one fails. Full failures retry automatically; partial ones deliberately never auto-retry, because re-sending the legs that already succeeded would double-post you. A post that timed out mid-send tells you so and asks you to verify — it will not guess.
• Bluesky links that actually work: we compute Bluesky's link facets properly, so your URLs are clickable there — many tools post them as dead text.
• The brand kit around it: logo, palette, fonts, AI drafting, and a client portal from Pro (€29/month) upward — Pro, Studio and Agency. The €12 Artist tier is the personal one: one brand, all your accounts, no client portal. Hootsuite is a scheduler; this is a small brand's whole kit.

What you give up — read this half too

Hootsuite is an enterprise social suite and we are not. Moving to CapraBrand you lose: approval workflows and team permissions beyond simple seats, the unified social inbox, social listening, and ads management. Our scheduler is also text-first: on scheduled sends, your saved brand image rides along only when Instagram is among the selected networks (it then also lands on Telegram, Facebook and Discord); everything else posts text only — no image scheduling to Bluesky or X today, and no thread composer. If a three-person social team runs your accounts through approvals, or your work lives in the inbox, Hootsuite (or an agency tool) is genuinely the better fit, and we would rather say so here than after you have moved.

And there is no data export yet. Your brand kit, assets and post history live in the dashboard; files download one at a time, and nothing exports a brand and its kit in one go. Our API reads more than that — the brand profile, the scheduled queue, and the last 50 blog posts as titles and status rather than their text — but it is Agency-plan only, and no endpoint anywhere returns your brand kits or your logo file. So our no-lock-in promise is narrower than it sounds: the price is locked for life, and getting your content back out today means copying it out. If a clean scripted exit is part of how you choose tools, weigh that now rather than later.

What moving involves

There is no import to run because there is nothing to import — schedulers hold your queue, not your history. Moving is: create an account, connect your networks (about a minute each; Bluesky uses an app password from Settings → App Passwords), and rebuild whatever was still queued. For most small brands that is under half an hour, and you can run both tools in parallel until you are sure. Your Hootsuite subscription is yours to cancel on their terms — check your renewal date before it checks you.

Try it without deciding anything

Type your business name into the brand preview — no signup — or start on the free plan and schedule your first five posts.